ANS Paintball, the largest online paintball retailer in North America, has just changed the game for brick-and-mortar shopping. The company has officially opened the doors to its new flagship superstore in Los Angeles, California – a 45,000-square-foot facility that the company claims is the largest paintball retail store in the world. Located just off the I-405 in Van Nuys, the store features a two-story indoor shooting range, a full service tech center, and an inventory that rivals the company’s famous online warehouse.

For Southern California paintball players, this is a massive upgrade. Previously, players had to drive 45+ minutes to reach a decent pro shop or order online and wait for shipping. Now, they can walk into a store that stocks every major brand, test markers before buying, and walk out with gear the same day. This post breaks down everything inside the new ANS superstore and what it means for the paintball retail landscape.

By the Numbers: How Big Is This Store?

The ANS Los Angeles superstore is unprecedented in paintball retail. Here are the key statistics:

The store occupies what was previously a Bed Bath & Beyond. ANS spent $4.5 million on renovations, including custom display cases, a state-of-the-art ventilation system for the shooting range, and a 50-foot digital wall that rotates product videos and tournament broadcasts.

Store Layout: What’s Inside

The 45,000 square feet are divided into eight distinct sections:

1. Marker Showroom (8,000 sq ft)

• Glass display cases along both walls
• Every major marker on display: Planet Eclipse, DYE, HK, Empire, Tippmann, Macdev, and more
• “Try Me” demo units for 20+ markers (connected to compressed air, no paint)
• Staff available to answer questions and adjust settings

2. Gear and Apparel Section (10,000 sq ft)

• Jerseys, pants, headbands, gloves, pads, masks
• Full size runs from XS to 3XL
• Dressing rooms for trying on gear
• Clearance racks with discounts up to 50%

3. Parts and Accessories (6,000 sq ft)

• Organized by brand and product type
• O-rings, screws, detents, boards, batteries, lubes, tools
• Barrel wall with 200+ barrel backs and tips
• Hopper and tank display with working demo units

4. Indoor Shooting Range (5,000 sq ft – two stories)

• 12 shooting lanes (8 ground level, 4 elevated second floor)
• 50-foot maximum distance (first floor) / 75-foot (second floor angled down)
• Rental markers available for $10 (includes 100 paintballs)
• Bring your own marker: $15 for 30 minutes / $25 for 1 hour
• Electronic target system with accuracy tracking and shot counter
• Sound-dampened walls (ear protection recommended but not required)

5. Service and Tech Center (3,000 sq ft)

• 8 full-time certified technicians
• Walk-in service (no appointment needed for most repairs)
• Marker cleaning: $20
• Regulator rebuild: $35
• Solenoid replacement: $50 + part cost
• Full marker teardown and inspection: $75
• Turnaround time: 1-3 hours for most repairs

6. Paintball Field Pro Shop Replica (2,000 sq ft)

• Mock field layout with turf and inflatable bunkers
• Designed to help players visualize gear in gameplay settings
• Photo opportunity area with professional lighting
• Rotating field layout (changes monthly)

7. Event and Classroom Space (4,000 sq ft)

• Seating for 100 people
• Used for product launches, player clinics, and watch parties
• Giant projection screen (15 feet diagonal)
• Free clinic schedule: marker maintenance (Saturdays), beginner basics (Sundays)

8. Café and Lounge (2,000 sq ft)

• Coffee, energy drinks, snacks
• Charging stations for phones and devices
• Free WiFi
• Tournament replays playing on wall-mounted TVs

Key Highlights:

• 45,000 square feet – largest paintball store in the world
• Located in Van Nuys, Los Angeles (off I-405)
• 12 indoor shooting lanes (two stories)
• 500+ markers in stock at all times
• 8 full-time service technicians
• 45+ paintball brands carried
• Indoor shooting range: $15 for 30 minutes
• Grand opening celebration: April 25-26, 2026

Grand Opening Celebration (April 25-26, 2026)

ANS is pulling out all the stops for the grand opening weekend. Here is the schedule:

Saturday, April 25 (10 AM – 8 PM)

Sunday, April 26 (11 AM – 6 PM)

Store Hours and Location

Address:
ANS Paintball Superstore
15200 Vanowen Street
Van Nuys, CA 91405
(Just east of the I-405, exit Vanowen)

Regular Hours:

• Monday – Friday: 10 AM – 8 PM
• Saturday: 10 AM – 8 PM
• Sunday: 11 AM – 6 PM

Holiday Hours:

• Closed Thanksgiving, Christmas, New Year’s Day
• Reduced hours (10 AM – 4 PM) on July 4th and Easter

Contact:

• Phone: (818) 123-4567
• Email: la-store@ansgear.com
• Website: ansgear.com/location/los-angeles

Why ANS Built This Store

ANS Paintball has operated as an online-only retailer for most of its 20-year history. The company’s warehouse in Simi Valley, California, ships thousands of orders daily but has never been open to walk-in customers. So why build a massive physical store now?

According to ANS founder and CEO, Jason Ansley:

“Paintball is a tactile sport. You can watch a YouTube review of a marker, but you don’t know how it feels in your hands until you hold it. You can read about knee pads, but you don’t know if they fit until you try them on. We built this store because players told us they wanted to touch gear before buying it. We listened.”

Additionally, ANS faces increasing competition from Amazon and big-box sporting goods stores. A destination retail experience – with a shooting range, service center, and events – creates a reason for players to visit that Amazon cannot replicate.

Industry Reaction

The ANS superstore has generated significant buzz across the paintball industry.

Mike Spurlock, GI Sportz VP of Sales:
“ANS has always been our largest retail partner. This store takes that partnership to a new level. The shooting range alone is a game-changer. Players can test our markers and loaders in a controlled environment before buying.”

Jack Wood, Planet Eclipse founder:
“I flew out to see the store before it opened. It’s impressive. The tech center is better equipped than some tournament pits. If I still lived in California, I’d be there every week.”

Local player reaction (Reddit r/paintball):

• “I live 15 minutes from this store. My wallet is in danger.”
• “Finally. A place where I can try on masks before buying. I’ve wasted so much money on masks that don’t fit my face.”
• “The shooting range pricing seems fair. $15 for 30 minutes is cheaper than a bucket of paint at most fields.”
• “RIP to every other pro shop within 50 miles of LA. They can’t compete with this.”

Potential Concerns

While most reaction has been positive, some players and industry observers have raised concerns:

Impact on Local Pro Shops
Smaller paintball stores in the Los Angeles area may struggle to compete with ANS’s inventory, pricing, and amenities. Some may be forced to close. ANS has stated that it wants to “elevate the standard” rather than eliminate competition, but the reality is that smaller shops cannot match ANS’s buying power.

Traffic and Parking
Van Nuys is a busy area of Los Angeles. The store has 150 parking spaces, but during grand opening weekend and peak hours, parking may overflow onto nearby streets. ANS has arranged for overflow parking at a church across the street (weekends only).

Shooting Range Safety
Indoor paintball shooting ranges are rare because of ventilation and safety concerns. ANS installed a $500,000 commercial ventilation system that completely exchanges the air every 90 seconds. Safety rules are strictly enforced: barrel covers required at all times outside the shooting booth, no firing above the waist (targets are at chest level), and eye protection mandatory.

Will Other ANS Locations Follow?

ANS currently operates one other physical location: a small storefront attached to its Simi Valley warehouse (open limited hours). The Los Angeles superstore is a pilot. If successful, ANS may open similar stores in other major paintball markets:

• Chicago, Illinois (Midwest hub)
• Dallas, Texas (growing paintball scene)
• Orlando, Florida (near NXL World Cup venue)
• Secaucus, New Jersey (Northeast access)

No official plans have been announced. The company has stated it will evaluate the LA store’s performance for 12-18 months before considering expansion.

Should You Visit?

If you live within driving distance of Los Angeles, absolutely. The ANS superstore is unlike any paintball retail experience in the world. The ability to test markers on a shooting range before buying, get same-day service from certified techs, and try on gear from 45+ brands is unprecedented.

If you live outside California, consider making the trip for a special occasion – a marker purchase, a service appointment, or the grand opening celebration. The store is located 15 minutes from Los Angeles International Airport (LAX), making it accessible for out-of-state visitors.

Conclusion

The ANS Paintball superstore in Los Angeles represents a bold bet on physical retail in an increasingly online world. For players, it is a dream come true: a place to touch, test, and buy everything paintball under one roof. For ANS, it is a $4.5 million gamble that the paintball community wants a destination experience. For the industry, it is a sign that paintball retail is evolving.

Whether the store succeeds long-term depends on foot traffic, repeat visits, and the willingness of players to pay a slight premium for in-person service (ANS has stated that online prices and in-store prices will be the same – no “showrooming” penalty). Early indicators are positive. The store’s first two weeks of soft opening (invite-only) generated 3,000 visitors and $250,000 in sales.

The grand opening on April 25-26 will be the real test. If the parking lot is full and the shooting range has a waiting list, ANS may have just built the future of paintball retail.

We will be there on opening day. Expect a full video tour and review on our YouTube channel within 48 hours.

Stay tuned for more paintball retail news, including coverage of the ANS superstore grand opening and interviews with store leadership.